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I'm a writer, editor, Mac geek, and dad. This is my personal journal. I am also a contributor for Macworld and the Jakarta Globe.
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Pretend Review
Spotted in today's Kompas daily, there was a review of Pintu Terlarang or Forbidden Door, a recently premiered Indonesian movie. Or so it seemed.
Printed in a different typeface from the rest of the articles, away from the regular entertainment section, and with a clearly defined border, it was quite obvious that it was less of a review and more of an advertisement for the movie.
The piece however does not claim to be an actual review as the top of the article actually said "Iklan", or Advertisement.
This form of honest fake review seems to be gaining traction in the media. I was informed that at least one movie adopted this approach before.
On one hand people get more of an insight into the movie should they choose to read it but as it is an ad, it does not point out any deficiencies the movie may have.
My question is, is it a wise decision to market the movie as such? I would argue that if the movie is as good as my colleagues who were part of the audience say it is, it shouldn't need such an ad, rather they should promote it in a different way.
Which reminded me, I actually passed on an invitation for the premiere. I'm not much of a horror movie fan. Especially local ones as they have been so disappointing as of late.
Sent from my mobile
Posted by Aulia Masna
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The Jakarta Post just got served
Jef Ooi, noted Malaysian blogger who visited Indonesia with for Pesta Blogger '08 somehow managed to score himself a copy of The Jakarta Globe, (something that apparently even Globe staff has failed to do outside their offices despite having claimed a 50-60 thousand print run) and published this review of the new daily.
Some have criticized the newspaper's asking price of Rp. 8500 when long-term incumbent English daily The Jakarta Post charges much lower, but they forget that the Globe at 48 pages and three sections delivers more news in more variety and in full color as opposed to The Post's black and white 28 pages.
None of the above sentence applies to me though as I don't read print publications especially when the news that matter are available online. Regardless, I think Mr. Ooi was pretty scathing in his attack of the Post when he said,
I don't think the Post, with its 28-page configuration including the classified and news and features befitting the appetite of a village paper, could match the Globe in terms of width and depth in content.
That's one heck of a thumbs up to the new paper by a foreigner.
Disclaimer
I am a regular tech contributor to the Jakarta Globe
Posted by Aulia Masna
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